Designs to overcome a downturn

When times are tough and revenues are falling there may be a temptation for business to cut ‘discretionary’ budgets - money allocated to activities such as design, perhaps. But design is a powerful tool in a downturn. Our research shows that more than half of the UK’s businesses: ... are looking to design their way out of downturnOver half (54%) of the firms in our survey thought design...

Problem	Response	Result
Knowing how to maintain competitive advantage in challenging economic times is difficult	Design has always been used to combat challenging economic times	Design can do many things for businesses including: delivering a professional image, bringing in new customers and changing buying habits