Thursday, October 1, 2009
Wednesday, September 16, 2009
Designs to overcome a downturn
When times are tough and revenues are falling there may be a temptation for business to cut ‘discretionary’ budgets - money allocated to activities such as design, perhaps. But design is a powerful tool in a downturn. Our research shows that more than half of the UK’s businesses: ... are looking to design their way out of downturnOver half (54%) of the firms in our survey thought design...
Problem | Response | Result |
---|---|---|
Knowing how to maintain competitive advantage in challenging economic times is difficult | Design has always been used to combat challenging economic times | Design can do many things for businesses including: delivering a professional image, bringing in new customers and changing buying habits |
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