Wednesday, September 16, 2009

The design of products of every type is clearly linked to the economic health of manufacturing sectors. That said, society needs to replace outdated products and continues to crave new and better iterations. As long as society needs new products, there will continue to be a demand for their design

Designs to overcome a downturn

When times are tough and revenues are falling there may be a temptation for business to cut ‘discretionary’ budgets - money allocated to activities such as design, perhaps. But design is a powerful tool in a downturn. Our research shows that more than half of the UK’s businesses: ... are looking to design their way out of downturnOver half (54%) of the firms in our survey thought design...
Problem Response Result
Knowing how to maintain competitive advantage in challenging economic times is difficult Design has always been used to combat challenging economic times Design can do many things for businesses including: delivering a professional image, bringing in new customers and changing buying habits